Beady Minces

Don’t use invisible text. What the black hatter does is use the same color for the text and the background for any words they want to hide. While this will make for a better experience for visitors, the search websites see it as cheating and will penalise you for it if you get caught. Avoid doorway pages. In this sense we are talking about fake pages that only exist for the purposes of tempting search website crawlers. There is no intention of a living, breathing human being seeing these pages. Again, you will see a short lived increase in your rankings, but might be dropped from the listings absolutely when the search engines find out . Just about any site you use to help boost your rankings will have a TOS. It is your decision to read and follow them to the very best of your ability. Once you begin looking for loopholes or justifications, you are moving into black hat SEO territory. You also won’t have to fret about dropping in the rankings if you’re caught getting it wrong.